SELECTED WORK

Different problems. Different stories. Strategy, collaboration, and craft at the centre.

A collection of brand, campaign, system, and leadership work from across my career. Each started somewhere different, but the approach is pretty consistent. Find the meaning, create clarity, bring the right people together, and make something worth paying attention to.

Featured Case Studies

Assassin's Creed

CAMPAIGN + VISUAL IDENTITY

CELEBRATING 15 YEARS OF ASSASSIN'S CREED.

A commemorative visual language and flexible event toolkit that connected fifteen years of Assassin's Creed across brand communications, announcements, partnerships, social and motion.

CampaignVisual IdentityEvent Toolkit

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Just Dance

Global Brand Refresh

Reimagining Just Dance for a new era of play.

Led my design team through a global brand refresh as Just Dance evolved toward a live-service platform, creating a new visual identity, key art, packaging, and scalable marketing toolkit for global markets.

Brand StrategyVisual IdentityCreative Direction

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Rocksmith+

Brand Evolution

EXPANDING THE EXPERIENCE. SIMPLIFYING THE BRAND.

As Rocksmith+ expanded beyond guitar into piano, the brand needed to evolve with the product. I helped lead the creative evolution of its visual expression and marketing toolkit, creating a simpler, more modular system designed to work consistently across instruments, audiences, channels, and global teams.

Creative DirectionBrand SystemsKey Art

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COMING SOON

Jane

BRAND EVOLUTION

Evolving Jane’s brand for its next chapter.

Helped lead the evolution of Jane’s visual language across colour, texture, illustration, iconography, motion, and digital expression, while developing the strategic thinking, principles, and foundations for a more connected brand system.

Brand StrategyVisual IdentityCreative Direction

COMING SOON

COMING SOON BlueSky Organics logo beside a green hummingbird in flight

BlueSky Organics

BRAND LANGUAGE

WHERE NATURE AND SCIENCE GROW TOGETHER.

Defined a new brand language for BlueSky Organics, creating the strategic foundation for how the brand speaks, looks and behaves. The work translated its beliefs around organic growing, sustainability and plant science into a connected verbal and visual language designed to build meaning, recognition and trust as the business moved toward a broader consumer market.

Brand StrategyBrand LanguageVisual Identity

COMING SOON

Brooks Creative House

LEADERSHIP + OPERATIONS

Creating the conditions for great creative work.

Creative leadership, connected operations, and an award-worthy integrated campaign that turned an unusual constraint into an opportunity people wanted to be part of.

Creative DirectionCampaign StrategyCreative Operations

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DES(EYE)GN CANDY – ADDITIONAL WORK