Work

Different problems. Different stories. Strategy, collaboration, and craft at the centre.

A collection of brand, campaign, system, and leadership work from across my career. Each started somewhere different, but the approach is pretty consistent. Find the meaning, create clarity, bring the right people together, and make something worth paying attention to.

Featured Case Studies

Just Dance

Reimagining Just Dance for a new era of play.

Led my design team through a global brand refresh as Just Dance evolved toward a live-service platform, creating a new visual identity, key art, packaging, and scalable marketing toolkit for global markets.

Brand StrategyVisual IdentityCreative Direction

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Rocksmith+

EXPANDING THE EXPERIENCE. SIMPLIFYING THE BRAND.

As Rocksmith+ expanded beyond guitar into piano, the brand needed to evolve with the product. I helped lead the creative evolution of its visual expression and marketing toolkit, creating a simpler, more modular system designed to work consistently across instruments, audiences, channels, and global teams.

Creative DirectionBrand SystemsKey Art

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BROOKS

Creating the conditions for great creative work.

Creative leadership, connected operations, and an award-worthy integrated campaign that turned an unusual constraint into an opportunity people wanted to be part of.

Creative DirectionCampaign StrategyCreative Operations

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COMING SOON

Jane

Evolving Jane’s brand for its next chapter.

Helped lead the evolution of Jane’s visual language across colour, texture, illustration, iconography, motion, and digital expression, while developing the strategic thinking, principles, and foundations for a more connected brand system.

Brand StrategyVisual IdentityCreative Direction

COMING SOON

DES(EYE)GN CANDY – ADDITIONAL WORK